Tech · Deals · WSJ report relayed by Reuters · not confirmed by the companies

Amazon is in talks to buy AI startup Decart for about $7 billion

Amazon is in talks to buy the artificial-intelligence startup Decart for around $7 billion, The Wall Street Journal reported in an exclusive on Sunday, and Reuters and FinancialJuice relayed the report. AOL.com, citing a market strategist, said the deal would amount to buying software expertise. We saw no comment from Amazon or Decart and no signed agreement, and the price is the Journal’s figure, not a confirmed one.

Large technology companies are paying billions for AI teams and technology. A $7 billion price for a startup would rank among the larger AI deals this year.

No direct effect. The deal would show where Amazon wants to compete in AI.

Single-source and unconfirmed. Wait for an announcement or a second outlet before treating it as done.

DailyDrop U.S. No. 8 · October 12, 2026

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